Amongst the thousands of chocolate available for Easter, one famous egg stands out in particular. A landmark of Easter in most Anglophone countries in recent years, the Cadbury Creme Egg is as popular as ever.
The Cadbury Crème Egg is no mere chocolate egg. It has a thick milk chocolate shell, filled with a white and yellow fondant which imitates the inside of a real chicken egg and is unique on the chocolate market.
In the UK, it is the best selling confectionary item between New Year and Easter, with annual sales exceeding £200 million and a brand value of £55 million.
The Crème egg as we know it today was introduced in 1963. It was renamed Cadbury’s Creme egg in 1971.
Sales really took off in 1975, when Cadbury Creme Egg became a cult through the power of TV advertising.
About 1.5 million Cadbury Creme Egg eggs can be made every day at the Bournville factory. They’re made in two halves, both filled with white and one additionally filled with yellow fondant. The two halves are closed together quickly and there it is – a Cadbury Creme Egg.
Oh and incidentally, if you are tempted, one Cadbury Crème egg represents 150 calories.